Privacy Policy

Effective Date: May 12, 2026 Business Name: DNA Athletics Owner: Andy Remley Website: DNA Athletics Business Address: 24210 W. Lockport St., Plainfield, IL 60544 Email: dna.plainfield@outlook.com Phone: 815-588-0908

DNA Athletics (“we,” “our,” or “us”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, interact with our AI Assistant, subscribe to communications, or make purchases.

By using this website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following information:

Personal Information

· Name

· Email address

· Phone number

· Billing and shipping address

· Purchase history

· Information submitted through forms, chat, or customer support

Website & Device Information

· IP address

· Browser type

· Device information

· Website usage activity

· Cookies and analytics data

Chat & AI Assistant Interactions

Communications with our AI Assistant or customer support systems may be recorded or logged for:

· Customer service

· Quality assurance

· AI training and optimization

· Technical troubleshooting

2. How We Use Your Information

Your information may be used to:

· Process purchases and transactions

· Provide customer support

· Respond to inquiries

· Send order updates and notifications

· Improve website performance and customer experience

· Send promotional or marketing communications (if opted in)

· Maintain security and prevent fraud

· Comply with legal obligations

3. SMS Communications

By providing your mobile phone number and opting in, you consent to receive SMS communications from DNA Athletics related to:

· Orders and delivery updates

· Customer service notifications

· Promotions and special offers

· Appointment or event reminders

· Marketing communications

Message frequency may vary. Message and data rates may apply.

You may opt out at any time by replying:

· STOP to unsubscribe

· HELP for assistance

Consent to receive SMS messages is not required as a condition of purchase.

SMS consent and mobile information are not shared with third parties or affiliates for marketing purposes.

4. Data Sharing

DNA Athletics does not sell your personal information.

Information may be shared with trusted service providers solely for business operations such as:

· Payment processing

· Shipping and delivery

· CRM and communication platforms

· Website hosting

· Analytics and technical support

These providers only receive information necessary to perform their services.

5. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to:

· Improve website functionality

· Analyze website traffic

· Personalize user experience

· Measure marketing effectiveness

You may disable cookies through your browser settings.

6. Data Security

We take reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse.

Mobile information and SMS consent records are maintained securely and accessible only to authorized personnel.

While we strive to protect your information, no online transmission or storage method is completely secure.

7. External Links

Our website may contain links to third-party websites or services. DNA Athletics is not responsible for the privacy practices or content of external websites.

8. Your Rights

You may request to:

· Access your personal information

· Correct inaccurate information

· Request deletion of your information where permitted by law

· Opt out of marketing communications

Requests may be submitted using the contact information below.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updated versions will be posted on this page with a revised effective date.

Continued use of the website constitutes acceptance of any updates.

10. Contact Information

DNA Athletics 24210 W. Lockport St. Plainfield, IL 60544 dnaplainfield.com dna.plainfield@outlook.com 815-588-0908